Double Your Rates

A Proven System For Charging A Premium For Your Services

Step-by-step training for both seasoned professionals and those just starting out in their makeup career. The “Double Your Rates” training course gives you practical ways to start thriving while doing what you love.

Straight forward lessons

Learn from 7 detailed chapters

Taught by working artists

Actionable lessons for everyone

Over 9 hours of video instruction

Download Worksheets and Slides

Step by step instructions & how-to's

Bonus materials & interviews

YOU’RE AN ARTIST, NOT A MOGUL

No one ever taught you how to do this, and it’s hurting your business

Wrong Clients

Getting stuck with the wrong clients just leads to more bad clients

Low Pricing

When you’re stuck with bad clients, you can’t charge a premium

More Stress

When you can’t charge a premium, it’s tough to make ends meet

Meet Your Instructors

Julie Buck

With years of experience as a hair and makeup artist, and a portfolio full of fabulous work, Julie has the knowledge and practical experience perfect for instructing others. Julie’s constant positivity makes working with her and learning from her a joy. She’s so excited to help you on your journey!

Clients include:

  • Simpson Portraits
  • Miss Utah USA
  • Miss Hollywood
Julie
Mags

Mags Cathey

Extensive Experience with fashion, film, photography, bridal, and beauty makeup, Mags is an ever-sharing wealth of makeup knowledge and is best known for being a calming presence during bridal sessions. She has never had a negative comment or review from bridal clients and can’t wait to help you build a successful bridal business as well!

Clients include:

  • A O’brian Photography
  • Ceremony Magazine
  • Chaka Khan

JOIN OTHER MEMBERS JUST LIKE YOU

Makeup Pro

This isn’t your first gig, is it? But you feel like you’re not as successful as you should be. You’re work could be better, you’re always struggling to find the next client, and it feels like you spend more on makeup products than you’re actually bringing in. We know what you’re feeling! We’ve been there. We wanted to do better work, charge more, and get more clients. We’ll teach you everything we’ve learned over the course of our careers to help you reach the next level and live your dreams!

New Artist

Maybe you’re still new to the professional makeup artist world. You know you’ve got talent, maybe you’ve had some formal training but there’s still so much more to learn! We know at this point in your journey you may be feeling less than confident that you’ve got what it takes to raise your prices and get more clients. Well, you’re almost there! You’ve got the talent, the passion and the drive, now take the next step and learn how to take your professional career to the next level.

Enthusiast

Do people tell you that you should become a makeup artists? Are you always being asked to do other people’s makeup and seem to have a knack for making others look their best? Thinking about going to beauty school or wondering what it takes to become a successful makeup artist? This course is packed full of all of the information you’ll need to build a solid and rewarding makeup career. We’re here to help you through these first few steps of turning your hobby into a career.

Chapter 1: Makeup Fundamentals

 

Learn the core skills of doing makeup like a professional

 

Whether you’re just starting out on your makeup career path or you’ve been doing it for years, you’ll love the concepts in this chapter. We’ll show you the ropes of the basic skills, along with industry trends and new techniques to keep your game sharp. These are the same principles we use in 99% of our makeup jobs.

 

  • Detailed explanation of makeup application
  • Understand how to handle skin tones/types, eye shapes, and problem skin
  • Learn techniques for every step of the process

Chapter 2: Your Tool Belt

 

Learn what you do and DON’T need in your kit and your basic makeup looks to nail

 

We’ve spent tens of thousands of dollars on makeup, kit bags, makeup chairs, brushes, false lashes, and anything else you could possibly include in a makeup kit. Instead of killing your bank account, we’ll tell you exactly what you need and what you don’t need in your kit. We’ll also show you step by step how to create the 3 looks that will get you by in any job and will be your most requested.

 

  • Know what’s absolutely necessary to include in a successful makeup artist kit.
  • Learn more about products you should be using.
  • Watch our 3 Looks videos and master these basic eye techniques.

Chapter 3: The Job

 

The step by step guide to taking charge in any makeup job

 

We think this chapter is the meat of our series. We take you through step by step, every aspect of a bridal job. From booking the trial, troubleshooting if the bride isn’t immediately happy with your work, to closing the deal and getting a contract signed and of course the actual wedding day. We also explain photography jobs and how they are different from bridal work. This chapter will drastically change your business. Topics include:

 

  • How to present yourself in order to command respect.
  • How to be the photographers best friend.
  • How to be confident in your pricing.

Chapter 4: Strategic Partnerships

 

The most effective marketing strategy around

 

We’ve all heard it… Word of mouth marketing is the most powerful form of marketing that exists. Having real people who can say great things about you and convince others to hire you is clearly a winning strategy. But how do you find these people? And how do you get them to be your personal cheerleaders? This chapter has the keys to unlocking these mysteries.

 

  • Identifying your best strategic partners.
  • How to recruit these partners and get them to sell for you.
  • Where to meet these partners.

Chapter 5: Marketing & Social Media

 

Discover exactly where, when, and how much to market yourself

 

Beyond strategic partnerships, there’s a whole world of opportunities to market yourself for free, or at least pretty close to it. But how do you know which marketing strategies will work for you? How much, if anything, should you spend on advertising? Will a website really get me any new clients? All these and more are answered in this chapter.

 

  • Which social media sites should I be a part of?
  • Do I need more followers? How do I get them?
  • How do I maximize my review sites to help get me more clients?.

Chapter 6: The Free Model

 

It’s guaranteed that people will ask you to work for free

 

Nobody likes working for free, but should you ever do it? In this chapter, you’ll learn when you should provide services for low or no charge, and more importantly, what you should get in return. After all, if you’re doing what you love, shouldn’t it be rewarding? This chapter will cover the following topics.

 

  • Great tips for how to say no when asked to work for free.
  • The situations in which trading work could actually pay off.
  • But what if I want to work for free?

Chapter 7: Bonus Material

 

A ton of resources that help you live your passion right away.

 

We have so much great training and so many resources for you that we had to add an extra chapter! In this chapter you’ll find amazing resources to help in your business as well as additional videos with great information for you. From interviews with industry professionals, to ideas on how to network, you’ll love these bonuses, and we will be continuing to add more as time goes on!

 

  • Marketing Strategy Worksheet.
  • Pricing Calculator.
  • Interviews with working industry professionals.
  • Full spreadsheets with Kit Recommendations.

You want content? We’ve got content.

VIDEO

 

CALCULATORS

i

WORKSHEETS

SLIDES

 

Our Personal Guarantee & Lifetime Updates

30 day money back guarantee

100% Guarantee

We’re so confident in this course’s ability to teach you how to start charging a premium for your services, that we give you our personal promise. If you’re not completely satisfied with the lessons in this course in the first 30 days, we will give you a full refund, no questions asked.
Lifetime access guaranteed

Lifetime Access

When you purchase this course, you’ll have the confidence knowing that you can access the materials any time, anywhere, on any device with a connection to the internet. You’ll also have the ability to come back to the material whenever you need a refresher.
Lifetime Updates

Lifetime Updates

We know that things change, especially in the beauty industry. That’s why we’re always striving to bring you the latest information you can use to be successful in the industry. And the best part, is that when we update this course, you’ll get those updates, FREE!

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

“This course changed my life. I know that sounds dramatic but I was so stuck when I found Makeup Blueprint. I had been doing makeup for years and felt like I couldn’t take it to the next level. I was starting to feel like I would never be about to get higher end brides and weddings or raise my prices at all, let alone double them! But this course gave me SO many amazing resources that helped me up my game and dramatically improved my confidence level so I believed in myself and my business like never before. Double Your Rates? You bet I did!.”
Melissa S.

“As someone interested in the world of makeup artistry but fairly new to the industry, this series is absolutely essential. Maggie and Julie are seasoned professionals, and they take you through every aspect of being a makeup artist. I highly recommend Makeup Blueprint, and I will be using everything I have learned to further my skills and promote my new career.”
Allie B.

“I can’t say enough great things about this course. From the Kit Essentials chapter and spreadsheet, to the actual step by step training and role playing through an entire bridal trial, to the amazing suggestions for social media that Maggie and Julie give, it’s priceless. I was definitely scared to put $300 towards my training when there are still so many products and things I need to get, but I’m SO glad I did! Because now, I have an actual list to go off of and recommendations from pros I trust so I won’t have to go spend a fortune on things I don’t need.”
Autumn P.

Frequently Asked Questions

What is your refund policy?
We offer no-questions-asked refunds to all customers within 30 days of your purchase. If you are not satisfied with our product, then simply send us an email and we will refund your purchase right away. Our goal has always been to create a happy, thriving community. If you are not thrilled with the product or are not enjoying the experience, then we have no interest in forcing you to stay an unhappy member.
Can I share my login information so that I can split the cost with a friend?
No. In fact, we utilize a technology that only allows you to be logged in to the lessons from one device at a time. Also, providing your login information to others violates our Terms & Conditions. If we discover that you are doing this, you will be loose your membership privileges.
Is this course available on DVD?
No. This course, along with all of our courses, is 100% digitally available online. This allows you to get the content on any device with internet access.
I'm just starting out, how much will I have to spend on products and equipment to follow along in your course?
Great question! Obviously every makeup artist needs to have a minimum amount of products and equipment to do their job correctly, even if you’re just starting out. We provide a list of products for a basic kit, and a longer list for full kits. Every artist is different, and it greatly depends on the type of makeup jobs you plan on doing, and how much product you already own, so ultimately it’s up to you.
Where can I see examples of Maggie and Julie's work?
You can see examples of Maggie’s work on her website, magscathey.com and instagram. You can see examples of Julie’s work on her instagram.

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.

This course is the most Affordable and Focused way to get your makeup career on track.

It’s like going to school, but without the hefty price tag. It will also save you from frustration and headaches.

The Internet

So much information right at your fingertips. But do you ever feel like there’s just too much information out there? Oh sure. You can find lots of YouTube tutorials on how to do a certain makeup technique. But most of those free tutorials out there are either done by people who only do their own makeup, or are trying to sell you a product. There’s also a ton of crazy trends out there that don’t have a place in real jobs. The “Double Your Rates” course cuts out the clutter and gets to the heart of how to be successful, live your passion, and thrive in your industry. And free updates are added as needed, so you’ll never miss out on a new trend that will actually make you a better makeup artist. Our course also mainly focuses on the business side of your career, which is definitely missing from YouTube tutorials.

Cosmetology School

When you graduate from school and have that license, hypothetically, you should have the skills and knowledge to go out and find clients, be successful, and do work that demands high pay. But even graduates of cosmetology school have taken this course and think these lessons are invaluable. In fact, Julie, one of our trainers, went to cosmetology school and makeup school, but she definitely knows that they won’t prepare you to be successful quickly. In fact, cosmetology programs have very little makeup artistry actually in them. For less than the cost of a set of foundations, you’ll get this step-by-step process to being a successful makeup artist. With real-world examples, practical applications, and simple to understand instructions, this course will take you to new levels of success.

D.Y.R. Training Course

I know we’re biased, but this course is absolutely the best way to get your makeup career on track. Better than cosmetology school, and way better than free internet tutorials. We’ve poured our knowledge and experience into this training so that you can save a ton of time and money while getting to where you want to be. We’ve made mistakes that we’ll warn you about, so that you don’t make them. We’ve spent money on useless items and products that we’ll tell you about so that you don’t lose your shirt getting started. We’ve paved the way so that you can start your own journey to becoming the best makeup artists you can be. This exciting, extensive, fully-packed, organized, fun, and cost-effective training course will exceed your expectations. We wish we had this course when we were starting out years ago!

Less Expensive Than A Set Of Foundations

9+ hours of video instruction that will pay for itself 100x over

INVEST IN YOURSELF, YOUR FUTURE, AND YOUR PASSION

ORDER NOW TO GET A SPECIAL PRICE & ALL OF THE BONUSES

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