Double Your Rates
A Proven System For Charging A Premium For Your Services
Step-by-step training for both seasoned professionals and those just starting out in their makeup career. The “Double Your Rates” training course gives you practical ways to start thriving while doing what you love.
Straight forward lessons
Learn from 7 detailed chapters
Taught by working artists
Actionable lessons for everyone
Over 9 hours of video instruction
Download Worksheets and Slides
Step by step instructions & how-to's
Bonus materials & interviews
YOU’RE AN ARTIST, NOT A MOGUL
No one ever taught you how to do this, and it’s hurting your business
Wrong Clients
Getting stuck with the wrong clients just leads to more bad clients
Low Pricing
When you’re stuck with bad clients, you can’t charge a premium
More Stress
When you can’t charge a premium, it’s tough to make ends meet
Meet Your Instructors
Julie Buck
With years of experience as a hair and makeup artist, and a portfolio full of fabulous work, Julie has the knowledge and practical experience perfect for instructing others. Julie’s constant positivity makes working with her and learning from her a joy. She’s so excited to help you on your journey!
- Simpson Portraits
- Miss Utah USA
- Miss Hollywood
Mags Cathey
Extensive Experience with fashion, film, photography, bridal, and beauty makeup, Mags is an ever-sharing wealth of makeup knowledge and is best known for being a calming presence during bridal sessions. She has never had a negative comment or review from bridal clients and can’t wait to help you build a successful bridal business as well!
- A O’brian Photography
- Ceremony Magazine
- Chaka Khan
JOIN OTHER MEMBERS JUST LIKE YOU
Makeup Pro
New Artist
Enthusiast
Chapter 1: Makeup Fundamentals
Learn the core skills of doing makeup like a professional
Whether you’re just starting out on your makeup career path or you’ve been doing it for years, you’ll love the concepts in this chapter. We’ll show you the ropes of the basic skills, along with industry trends and new techniques to keep your game sharp. These are the same principles we use in 99% of our makeup jobs.
- Detailed explanation of makeup application
- Understand how to handle skin tones/types, eye shapes, and problem skin
- Learn techniques for every step of the process
Chapter 2: Your Tool Belt
Learn what you do and DON’T need in your kit and your basic makeup looks to nail
We’ve spent tens of thousands of dollars on makeup, kit bags, makeup chairs, brushes, false lashes, and anything else you could possibly include in a makeup kit. Instead of killing your bank account, we’ll tell you exactly what you need and what you don’t need in your kit. We’ll also show you step by step how to create the 3 looks that will get you by in any job and will be your most requested.
- Know what’s absolutely necessary to include in a successful makeup artist kit.
- Learn more about products you should be using.
- Watch our 3 Looks videos and master these basic eye techniques.
Chapter 3: The Job
The step by step guide to taking charge in any makeup job
We think this chapter is the meat of our series. We take you through step by step, every aspect of a bridal job. From booking the trial, troubleshooting if the bride isn’t immediately happy with your work, to closing the deal and getting a contract signed and of course the actual wedding day. We also explain photography jobs and how they are different from bridal work. This chapter will drastically change your business. Topics include:
- How to present yourself in order to command respect.
- How to be the photographers best friend.
- How to be confident in your pricing.
Chapter 4: Strategic Partnerships
The most effective marketing strategy around
We’ve all heard it… Word of mouth marketing is the most powerful form of marketing that exists. Having real people who can say great things about you and convince others to hire you is clearly a winning strategy. But how do you find these people? And how do you get them to be your personal cheerleaders? This chapter has the keys to unlocking these mysteries.
- Identifying your best strategic partners.
- How to recruit these partners and get them to sell for you.
- Where to meet these partners.
Chapter 5: Marketing & Social Media
Discover exactly where, when, and how much to market yourself
Beyond strategic partnerships, there’s a whole world of opportunities to market yourself for free, or at least pretty close to it. But how do you know which marketing strategies will work for you? How much, if anything, should you spend on advertising? Will a website really get me any new clients? All these and more are answered in this chapter.
- Which social media sites should I be a part of?
- Do I need more followers? How do I get them?
- How do I maximize my review sites to help get me more clients?.
Chapter 6: The Free Model
It’s guaranteed that people will ask you to work for free
Nobody likes working for free, but should you ever do it? In this chapter, you’ll learn when you should provide services for low or no charge, and more importantly, what you should get in return. After all, if you’re doing what you love, shouldn’t it be rewarding? This chapter will cover the following topics.
- Great tips for how to say no when asked to work for free.
- The situations in which trading work could actually pay off.
- But what if I want to work for free?
Chapter 7: Bonus Material
A ton of resources that help you live your passion right away.
We have so much great training and so many resources for you that we had to add an extra chapter! In this chapter you’ll find amazing resources to help in your business as well as additional videos with great information for you. From interviews with industry professionals, to ideas on how to network, you’ll love these bonuses, and we will be continuing to add more as time goes on!
- Marketing Strategy Worksheet.
- Pricing Calculator.
- Interviews with working industry professionals.
- Full spreadsheets with Kit Recommendations.
You want content? We’ve got content.
VIDEO
CALCULATORS
WORKSHEETS
SLIDES
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Frequently Asked Questions
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I'm just starting out, how much will I have to spend on products and equipment to follow along in your course?
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Don't Be Shy
This course is the most Affordable and Focused way to get your makeup career on track.
It’s like going to school, but without the hefty price tag. It will also save you from frustration and headaches.
The Internet
Cosmetology School
D.Y.R. Training Course
Less Expensive Than A Set Of Foundations
9+ hours of video instruction that will pay for itself 100x over
INVEST IN YOURSELF, YOUR FUTURE, AND YOUR PASSION
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